REDGO Assist is the trusted problem solver. There when something unexpected happens on the road, providing fast, reliable support that helps people continue their journey.
14 October 2026
Today, REDGO unveils a new brand platform designed to bring together its services, expertise and businesses under one shared identity. Over the years, REDGO has developed strong capabilities across assistance services, mobility solutions, alarm handling and customer operations. While these businesses have evolved in different ways, they share a common purpose: helping people and organizations move forward with confidence. The new REDGO brand reflects our ambition to make things work together by connecting people, services and technology into one cohesive ecosystem. This change marks an important step in our journey and strengthens our ability to deliver seamless customer experiences across all touchpoints
Moving to a Branded House
As part of the rebrand, REDGO is introducing a branded-house architecture designed to create greater clarity, consistency and recognition across the portfolio.
While REDGO serves as the Unifier, bringing people, services and systems together, each business area plays a distinct role in delivering on that promise. Together, they create a connected ecosystem that supports customers and partners across different parts of the journey.
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REDGO Flyt is the simplifier. Making mobility and car ownership easier to understand, easier to control and easier to manage.
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REDGO Alarm is safety. We help people feel secure in everyday life through professional alarm response and coordinated support when it matters most.
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REDGO Services is the extension. Providing trusted operational support that strengthens your processes, customer journeys and everyday operations.
A refreshed identity
The new brand platform includes a modernized visual and verbal identity designed to create a more consistent experience across all markets and channels. The update includes:
A new brand architecture built around REDGO
A refined visual identity and logo system
An updated color palette and new typography
A new Tone of Voice
A shared design framework for digital and physical touchpoints
These elements are designed to strengthen recognition, improve consistency and create a clearer connection between our services.
Telling the REDGO story
To mark the launch, a new brand film has been created to tell the story behind REDGO and explain the thinking behind the new identity.
The film highlights how different services, capabilities and experiences are now coming together under one shared brand and one shared direction.
A phased rollout
The new brand will be rolled out in phases throughout Q4. This approach allows us to introduce the new identity in a structured and practical way across systems, channels, websites, materials and customer touchpoints. While the visual identity evolves, our commitment remains the same: To connect people, services and technology, strengthen trust, and making sure every customer journey ends well. Welcome to the next chapter of REDGO.